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SOLD! REALTORS®
enjoy saying it and sellers love to hear it. So what are top
selling Realtors doing to get the house sold? STAGING!
Home
staging is the art of merchandising a home so it appeals to the
most number of buyers.
It
is a marketing tool that can help sell a home faster than the
competition, especially in today's competitive and slower
market. And,
in a hotter market,
staging can help sell a home for more money.
ASPs™
(Accredited Staging Professionals) work with Realtors to provide the seller the
best plan for selling their house faster and for the most
money. The Staging Plan is a comprehensive, written
consultation (with photos) that provides the Realtor and/or seller
a focus on the marketable features of the
home: clutter, cleanliness, condition, color, flow and purpose.
The seller can implement the plan themselves or acquire
additional assistance from home improvement specialists and/or
home stagers.
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| STAGING
IS: |
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STAGING
IS
NOT: |
| de-personalizing
and de-cluttering the home |
|
adding
a bunch of stuff and random items |
| merchandising
to the greatest number of buyers |
|
interior
design for the seller |
| a
marketing tool |
|
a
decorating tool |
| relatively
inexpensive |
|
masking
disrepair and uncleanliness |
| creating
a profitable ROI (return-on-investment) |
|
about
spending
money without a ROI
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| a
formulated plan |
|
housekeeping,
landscaping, packing or moving services
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